|Industry||Washing powders & Detergents|
|Media||Digital, Interactive & Mobile|
|Agency||Africa Sao Paulo|
|Creative Director||Sérgio Gordilho|
|Art Director||Paulo Coelho Santos, Iron Brito, Rafael Gil|
|Copywriter||Arício Fortes, Rodrigo Da Mata|
Credits & Description
To the delight of fashion experts and fans, Agencia Africa has created the âSurprise Collectionâ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring âbeforeâ and âafterâ pictures which revealed the full impact of UQBARâs designs. In addition, the washed outfits were displayed on the catwalk at the SÃ£o Paulo Fashion Week 2013. Due to huge media and consumer interest, Arielâs âSurprise Collectionâ has been made available in stores across Brazil.