Asos Digital Urban Tour by BBH London, Stink

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Urban Tour

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United Kingdom
Agency BBH London
Art Director Dominic Goldman
Copywriter David Kolbusz
Editor Tony Kearns
Agency Stink
Released May 2012

Awards

London International Awards 2012
Digital E-Commerce Silver Winner

Credits & Description

Entrant: BBH London, London
Asos.com - "Urban Tour"
Visit Website: http://www.grazeourfield.com/asos/urbantour/
Corporate Name of Client: Asos.Com
Client Account Director: Lindsay Nuttall
Agency Account Directors: Ngaio Pardon/Liz Harper
Agency: BBH London, London
Creative Director: Dominic Goldman
Copywriter: David Kolbusz
Art Director: Dominic Goldman
Director of Integrated Production: Olivia Chalk
Agency Producers: Susan Liu/ Charlie Dodd
Social Media Strategist: Jason Gonsalves
Design Company: Addictive Pixel, London
Design Director: Eric Chia
Director of Photography: Joost Van Gelder
Digital Production Company: Stink Digital, London/
Stink TV, London
Stink TV Producer: Richard Fenton
Digital Director: Josh Tenser
TV Directors: Sebastian Strasser/Ben Newman
Post-Production Company: MPC, London
Editing Facility: Peep Show Post, London
Editor: Tony Kearns
Sound Design Company: Hear No Evil, London
Music Licensing: The Most Radicalist Black Sheep Music
Description of the Project
Urban Tour launches with a four-minute interactive film that brings together five of the best urban dancers from around the world. Shot in London by award-winning director Sebastian Strasser, the ‘shoppable video’ presents a new level in interactive film which seamlessly immerses shoppers in the ASOS experience. Clickable hotspots allow users to interact with the film by clicking on a particular dancer. Doing this will cause the rest of the group to freeze whilst the individual they have clicked on magically comes to life, breaking out from the main group and launching into their own performance. The surrounding environment will remain exactly the same, as if frozen in time. An ambitious technical challenge, the start and end frame of each dancer’s break out performance had to be perfectly matched to a single frame from the main performance. All the dancers have been dressed in ASOS clothing and users are able to click to buy their look at any point during the film. A non-interactive version of the film, a visual spectacle in its own right, will be seeded online to drive traffic to it.