CALL by Longplay 360 for APM

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CALL

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Industry Public awareness
Media Digital, Interactive & Mobile
Market Brazil
Agency Longplay 360
Creative Director Fernando Luna
Art Director Alexandre Lage
Copywriter Marcel Petroff
Released May 2013

Credits & Description

Advertiser: ASSOCIACAO PAULISTA DE MEDICINA
Agency: LONGPLAY 360
Category: Services
Copywriter: Marcel Petroff (Longplay 360)
RTV: Bruno Pappa (Longplay 360)
Proofreader: Paula Almeida (Longplay 360)
RTV: Pedro Lazzuri (Longplay 360)
Art Director: Alexandre Lage (Longplay 360)
Creative Director: Fernando Luna (Longplay 360)
RTV: Thiago Scalon (Longplay 360)
Brief Explanation
It is a printed ad that interacts with smartphones. When operating the QR Code, the reader hears a call based on true stories about accidents caused by drink-driving.