Astra Digital Asra: Beer Insurance by Miami Ad School Hamburg

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Asra: Beer Insurance

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Industry Beers and Ciders, Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile
Market Germany
Agency Miami Ad School Hamburg
Creative Director Jo Marie Farwick
Art Director Niclas Hellberg
Copywriter Babatunde Adebola
Creative Babatunde Adebola
Released June 2013

Credits & Description

Because Astra is a very strong German beer, every can comes with a small insurance plan. The more Astra beer our loyal drinkers take, the bigger the assurance that whatever happens during the night, we've got their back: they're covered. How it works: for every Astra you take, enter the code on the can into your Astra Beer Insurance app. Did something happen during the night? Fill out the claim and upload the picture as proof. No stories you get paid according to the size of your insurance cover(as determined by the number of Astra cans you drank). Note: this beer insurance does not cover drunk driving.Agency:Miami Ad School, Germany
Category: Drinks, alcoholic
Client: Astra Beer
Agency: Miami Ad School Europe
Country: Germany
Creative Director: Jo Marie Farwick
Art Director: Niclas Hellberg
Copywriter: Babatunde Adebola
Creative: Babatunde Adebola