Kddi Corporation Digital WALL by PARTY Tokyo


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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Japan
Agency PARTY Tokyo
Released June 2012


Spikes Asia 2012
Mobile Mobile Applications and other Downloadable Tools Silver

Credits & Description

Type of Entry Mobile
Category Mobile Applications and other Downloadable Tools
Title WALL
Advertiser/Client KDDI CORPORATION
Product/Service AU BRAND GARDEN
Entrant Company: PARTY Tokyo, JAPAN
Advertising Agency: PARTY Tokyo, JAPAN
Party Creative Director/Technical Director
Masanori Sakamoto Art Director/Designer
Tomoyuki Tada Technical Director
Jyun Mitomo Web Director
Kanako Nakagawa Project Manager
Appirits/Ken Murayama Programmer
Taku Ito Producer
Party Creative Agency
Brief Explanation
WALL is a "Social Selected Shop". With your smartphone, you can create your own boutique and make money. Consumer-to-consumer and democratic. It's the new way of promoting e-commerce. You will get a “WALL” for your shop window. Drag your favorite clothes to your WALL, then decorate it, as you like. Share it with your friends through Social Networks. All the clothes on the WALL are available to buy. If you purchase a product from your friend’s WALL, he gets an affiliate fee. Everyone can be a shop owner and today's fashionista. WALL brings the new ecosystem to the fashion industry. - Link to the APP