Audi Digital Audi Test Drive Cube, 1 by Philipp Und Keuntje

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Audi Test Drive Cube, 1

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Industry Cars
Media Digital, Interactive & Mobile
Market Germany
Agency Philipp Und Keuntje
Director Ole Ziesemann
Executive Creative Director Diether Kerner
Creative Director Simon Jasper Philipp
Photographer Daniel Wolcke
Production Cross Marketing Produktion
Released March 2014

Awards

London International Awards 2014
Digital Innovative Use of Digital Bronze Winners

Credits & Description

Entrant: Philipp und Keuntje, Hamburg
Corporate Name of Client: Audi Ag
Agency Account Supervisor: Tanja Heier
Agency Account Directors: Julia Rüsken/Laura Popiol
Agency: Philipp und Keuntje, Hamburg
Chief Creative Officer: Hartwig Keuntje
Executive Creative Director: Diether Kerner
Creative Director: Simon Jasper Philipp
Copywriters: Tobias Schröder/Adrienne Tonner
Art Directors: Nicolas Winkelmann/Simon Jasper Philipp
Agency Producer: Axel Leyck
Designers: Nicolas Winkelmann/Simon Jasper Philipp/
Arndt von Hoff (Freelancer)
Photographer: Daniel Wolcke (Freelancer)
Digital Production Company: Nerd Industries, Hamburg
Technical Director: Holger Norden
Animator: Gero Kleist
Head of International Marketing Communications at AUDI AG:
Giovanni Perosino
Project Leader Advertising & Digital Communications at AUDI AG:
Sascha Scholz
Director: Ole Ziesemann (Freelancer)
Cameraman: Peter Riis (Freelancer)
Film Production Company: Markenfilm Crossing, Hamburg
Production Company: Cross Marketing Produktion, Unterschleißheim
Description of the Project:
The task was to draw attention to the new Audi A8 and to generate test drives. The major challenge: activating a target group that is hard to reach and hard to convince.
For this purpose, we developed the Audi Test Drive Cube: a device that brings the test drive directly to the customer without having to arrange an appointment in advance.
Activating the Cube using the start-stop button starts the countdown and sends a GPS signal to Audi. After precisely 90 minutes, the new Audi A8 is delivered right to the customer for a 24-hour test drive – wherever he happens to be.
In the first six weeks, we achieved a 100% response rate. That means every single Cube delivered generated a test drive with the new Audi A8. Almost every fifth customer who activated the Cube bought a new Audi A8, marking a conversion rate of 19%.