Audi Digital Gone in 5 seconds by Ogilvy Cape Town

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Gone in 5 seconds

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Industry Cars
Media Digital, Interactive & Mobile
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Art Director Benjamin De Villiers
Copywriter Logan Broadley
Released May 2013

Awards

The Loeries Awards 2013
DIGITAL & INTERACTIVE COMMUNICATION INTERNET ADVERTISING Silver

Credits & Description

Media: Online
Category: Automotive
Agency: Ogilvy
Brand: Audi
Geo: Africa, South Africa
The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz
Published: April 2013