Axe Dry by Bascule Tokyo for Axe

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Axe Dry

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Industry Deodorants
Media Digital, Interactive & Mobile
Market Japan
Agency Bascule Tokyo
Released August 2012

Awards

Spikes Asia 2012
Digital Fast Moving Consumer Goods Bronze

Credits & Description

Category: Cosmetics & toiletries
Brand: Axe
Agency: Bascule Inc
Country: Japan
Here's one for the boys! Have ever bent yourself in front of a TV trying to peek from underneath? Or wanted to? This new Axe Dry website from Bascule Inc, Japan turns on your PC webcam and uses a revolutionary multi-angle system or "Hot Angle".
Category: Cosmetics & toiletries
URL: http://www.axeeffect.jp/dry/index.html
Client: Axe
Agency: Bascule Inc
Country: Japan
Advertiser UNILEVER JAPAN CUSTOMER MARKETING
Product AXE
Entrant BASCULE Tokyo, JAPAN
Type of Entry Digital: Websites
Category Fast Moving Consumer Goods
Title AXE DRY | HOT ANGLE
Advertiser/Client UNILEVER JAPAN CUSTOMER MARKETING
Product/Service AXE
Entrant Company: BASCULE Tokyo, JAPAN
Advertising/Web Design Agency: BASCULE Tokyo, JAPAN
Name Company Position
Masayoshi Boku Bascule Inc. Executive Creative Director
Nobuo Hara Bascule Inc. Creative Director
Kenichiro Tanaka Bascule Inc. Agency Producer
Megumu Kasuga Bascule Inc. Art Director
Koutarou Sone Bascule Inc. Director Of Integrated Production
Masami Onodera Bascule Inc. Technical Director
Kazuhisa Maegawa Bascule Inc. Technical Developer
Harry Kitajima Bascule Inc. Technical Developer
Tomoyuki Iwabuchi Bascule Inc. Flash Developer
Saburo Suzuki Bascule Inc. Flash Developer
Syoujiro Nakaoka Bitztream Sound Designer
Shiho Nagasaka Unilever Japan Customer Marketing K.k. Client Account Director
Chigusa Yamanoi Unilever Japan Customer Marketing K.k. Client Account Director
Brief Explanation
Haven't you ever bent yourself in front of TV, trying to peek from underneath? Yes, we know you have done such hopeless efforts. Now turn on your PC webcam and use our revolutionary multi-angle system HOT ANGLE. It will make your dream come true! Using this fun and innovative system, we proved that AXE DRY, a new anti-perspirant&deodorant from Unilever, can keep men dry and smelling great even at very exciting moments.