|Industry||Cosmetics & beauty products|
|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Steve Elrick|
|Creative Director||Pete Callaghan|
|Art Director||Kek Hoon Pin|
Credits & Description
BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.