Axe: Xmaskisser Facebook App by BBH Singapore for Axe

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Axe: Xmaskisser Facebook App

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Industry Cosmetics & beauty products
Media Digital, Interactive & Mobile
Market Singapore
Agency BBH Singapore
Executive Creative Director Steve Elrick
Creative Director Pete Callaghan
Art Director Kek Hoon Pin
Producer Amy Wong
Production Avantworks
Released December 2011

Credits & Description

BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.

Advertising Agency: BBH, Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creative Director: Pete Callaghan
Copywriters: Dave Thackray, Rob Kleman
Art Director: Hoon Pin Kek
Producer: Amy Wong
Account Management: Rachel Kornafel
Production Company: Avantworks