Babatunde Adebola Digital The Unluckiest Copywriter In The Universe by Miami Ad School Berlin

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The Unluckiest Copywriter In The Universe

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Industry Advertising agencies, Business equipment & services
Media Digital, Interactive & Mobile
Market Germany
Agency Miami Ad School Berlin
Copywriter Babatunde Adebola
Creative Babatunde Adebola
Designer Niclas Hellberg
Released June 2013

Credits & Description

Challenge:At the best of times, landing a job as a creative in adland takes more than just talent. Then, how much more in these interesting times?
Insight: Although we're shy to admit it openly, most people belief in luck, however they choose to define it. Every so often, successful figures from all walks of life reveal in the media the somewhat irrational fetish things they do that, they claim, bring them good luck. Idea: To create his own good luck, a newly minted grad of the Miami Ad School cheekily positions himself as the Unluckiest Copywriter in the Universe. Oh yes, you didn't read that incorrectly. Kindly follow his story on his portfolio website: www.whoisthatdu.de. In the end, he encourages ad agencies to set a world record in the Guinness book by hiring the unluckiest copywriter ever. Now, let's keep fingers crossed.
URL to the Portfolio Website: www.whoisthatdu.de
Category: Self promotion
URL: http://www.whoisthatdu.de
Client: Babatunde Adebola
Agency: Miami Ad School Europe
Country: Germany
Copywriter: Babatunde Adebola
Creative: Babatunde Adebola
Designer: Niclas Hellberg
Challenge:
At the best of times, landing a job as a creative in adland takes more than just talent. Then, how much more in these interesting times?
Insight:
Although we're shy to admit it openly, most people belief in luck, however they choose to define it. Every so often, successful figures from all walks of life reveal in the media the somewhat irrational fetish things they do that, they claim, bring them good luck.
Idea:
To create his own good luck, a newly minted grad of the Miami Ad School cheekily positions himself as the Unluckiest Copywriter in the Universe. Oh yes, you didn't read that incorrectly. Kindly follow his story on his portfolio website: www.whoisthatdu.de. In the end, he encourages ad agencies to set a world record in the Guinness book by hiring the unluckiest copywriter ever. Now, let's keep fingers crossed.
URL to the Portfolio Website: www.whoisthatdu.de