Ballantine's LAI by Work Club London for Ballantine's

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Ballantine's LAI

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Industry Whiskey
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Work Club London
Executive Creative Director Ben Mooge, Andy Sandoz
Released November 2012

Credits & Description

Ballantineâs in partnership with Work Club, the digital and social marketing agency, unveils an innovative installation in Amsterdamâs Schiphol Airport that allows travellers to âLeave an Impressionâ in a stunning visual way.
Created in collaboration with AllOfUs - the multi-disciplinary interactive design consultancy â the installation, âBallantineâs LAIâ operates from the insight that airports strip passengers of their identity, their creativity, and processes them like a number.
Ballantineâs LAI works to remind travellers of the power of their creative side by helping them create a unique reflection of themselves, which they can share and âLeave an Impressionâ on others.
Peter Moore, Ballantineâs brand director says: âThis has been a really exciting creative project working with our Pernod Ricard Travel Retail Europe team. This experience will inspire our consumers to express their creativity. It is the first digital initiative we have undertaken in Duty freeâ
Category: Drinks, alcoholic
Client: Pernod Ricard
Agency: Work Club, London
Country: United Kingdom
Senior Creative Director: Jim Stump
Executive Creative Director: Andy Sandoz
Executive Creative Director: Ben Mooge
Senior Creative Director: Joe Corcoran
Business Director: Al Amin
sanky: Creative Partner
Orlando Mathias: Creative Partner
Hana Sutch: Operations Director
Emma Johnson: Project Management
Chris Mullany: Creative Technology
Derek Boateng: Graphic Design
Tom Moody: User Experience
Brand director â Peter Moore
Ballantineâs GTR Manager â Cristina Carmueja
PRETR Marketing Director â John Smailes
PRETR Manager â Neil Sharp