Ballantine's Digital Loud Blue by Work Club London

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Loud Blue

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Industry Whiskey
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Work Club London
Creative Director Ben Mooge, Andy Sandoz
Producer Barry Cronin, Tom Gardber, Hannah Shipman
Released November 2012

Credits & Description

Work Club London has created a platform for Ballantineâs that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brandâs "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image.

Category: Drinks, alcoholic
Client: Ballantines
Agency: Work Club, London
Country: United Kingdom
Creative Director: Ben Mooge
Creative Director: Andy Sandoz
Producer: Barry Cronin
Producer: Tom Gardber
Producer: Hannah Shipman
Creatives: Joe Corcoran
Strategist: Niccolo Rigo
Senior account manager: Alexis Clarfield-Henry
Business director: Al Amin
Creative technology partner: Reactify
Music communications partner: FRUKT Communications