Bank of Melbourne: The Local Project by Ogilvy & Mather Melbourne for Bank of Melbourne

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Bank of Melbourne: The Local Project

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Industry Banking & Financial Services
Media Digital, Interactive & Mobile
Market Australia
Agency Ogilvy & Mather Melbourne
Executive Creative Director Richard Ralphsmith
Designer Samuel Luke, Ryan Goodwin-Smith
Producer James Oppenheim, Felicity Schneider
Account manager Stephanie Goldwater
Released March 2012

Credits & Description

A community giving project for the Bank of Melbourne, via agency Ogilvy, Melbourne, with one key difference - every penny of the $100,000 funding is allocated based on the votes of locals rather than corporate stakeholders. After all, who knows what a community needs better than those who live in it?

Category: Finance & insurance
Client: Bank of Melbourne
Agency: Ogilvy Melbourne
Country: Australia
Executive Creative Director: RIchard Ralphsmith
Creative team: Jason Deacon
Creative team: Emma Park
Producer: James Oppenheim
Producer: Felicity Schneider
Strategist: Adam Beaupeurt
Designer: Ryan Smith
Designer: Samuel Luke
Account manager: Stephanie Goldwater
Art Direction: Jason Massarotto
Front-end Development: Stefano Perfili
Back-end Development: Luciano Di Leonardo, Joe Hou
Testing: Felix Lawi
Content: Ben Barone-Nugent