BC Dairy Association Digital Music Makes More Milk by DDB Vancouver, Tribal DDB Vancouver

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Music Makes More Milk

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Industry Milk
Media Digital, Interactive & Mobile
Market Canada
Agency DDB Vancouver
Creative Director Cosmo Campbell, Dean Lee
Art Director Shawn Mccann
Copywriter Kevin Rathgeber
Producer Kimberly Billan
Agency Tribal DDB Vancouver
Production GGRP
Released October 2012

Credits & Description

Category: Drinks, non-alcoholic
Brand: BC Dairy Association
Agency: DDB Canada, Vancouver / Tribal DDB Vancouver / DDB Public Relations
Country: Canada
People enjoy music. Cows enjoy music, too. In fact, when cows like what they hear they can produce more milk. So DDB Vancouver created a music contest judged by cows. Consumers can compose a song on the Music Makes More Milk website, with its built-in music generator, and submit it for voting. The winner of a trip to the Grammy Awards will ultimately be chosen by a herd of cows, depending upon how much milk they produce.

Category: Drinks, non-alcoholic
URL: http://www.musicmakesmoremilk.com
Client: BC Dairy Association
Agency: DDB Canada, Vancouver / Tribal DDB Vancouver / DDB Public Relations
Country: Canada
Creative Director: Dean Lee
Creative Director: cosmo campbell
Art Director: Shawn McCann
Copywriter: Kevin Rathgeber
Associate CD / Art Director: Daryl Gardiner
Account team: Svetlana Connolly
Account team: Scott Barr
Producer: Kimberly Billan
Logo Designer: Kelsey Bowman
Information Architecture: Kristy Streefkerk
Digital Strategist: BJ Vicks, Nik Badminton
Community Cultivator: BJ Vicks
Public Relations: Chris Dagenais
Analytics: Dan De Sosa
Flash: Kirby Szeto, Dimple Development
Developer: Kirby Szeto, Dimple Development
Audio Company: GGRP
Recording Studio: GGRP
Online video post production: Transmission
Media Strategist: Erica Bauer