Bgh Digital TUPPERWARE ALARM by F/Nazca Saatchi & Saatchi Sao Paulo

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Media Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Director Nico Perez Veiga, Luisa Kracht
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Creative Director Maximiliano Maddalena, Lisandro Grandal, Ignacio Ferioli, Diego Medvedocky
Art Director Gustavo Gitmanabitch
Copywriter Sergio Río León
Producer Germán Lentini
Editor Marcela Truglio
Released December 2012

Credits & Description

Advertiser: BGH
Category: Viral Marketing
Advertising campaign: TUPPERWARE ALARM
Advertiser’s Supervisors: Fernando Macri (BGH)
Creative Director: Ignacio Ferioli (Del Campo Saatchi & Saatchi)
Agency Producer: Camilo Rojas (Del Campo Saatchi & Saatchi)
Creative Director: Diego Medvedocky (Del Campo Saatchi & Saatchi)
Director: Luisa Kracht (Primo)
Editor: Marcela Truglio
Advertiser’s Supervisors: Ezequiel Devoto (BGH)
Executive Creative Director: Maxi Itzkoff (Del Campo Saatchi & Saatchi)
Director of Photography: Leandro Filloy
Agency Producer: Lucas Delenikas (Del Campo Saatchi & Saatchi)
Account Executive: Manuela Sorzana (Del Campo Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Saatchi & Saatchi)
Copywriter: Sergio Río León (Del Campo Saatchi & Saatchi)
Agency Producer: Adrián Aspani (Del Campo Saatchi & Saatchi)
Producer: Germán Lentini (Primo)
Art Director: Gustavo Gitmanabitch (Del Campo Saatchi & Saatchi)
Account Director: Jaime Vidal (Del Campo Saatchi & Saatchi)
Director: Nico Perez Veiga (Primo)
Executive Producer: Caro Cordini (Primo)
Advertiser’s Supervisors: Viviana Insaurralde (BGH)

Brief Explanation
Using the concept, 'MEALS THAT NEED AN ALARM,' we created the very first remote-controlled Tupperware Alarm. So, you can now protect those delicious meals you make in your BGH microwave - especially at work, where delicious food always disappears from the fridge. The campaign was comprised of viral videos that presented the Tupperware Alarm as the solution to the food-stealing problem using fun and witty stories. In order to win one of these special Tupperware containers, people had to share microwave-friendly recipes with all of their Facebook friends via the BGH Microwaves fan page. These microwave-friendly suggestions reached more than 3 million people and BGH Microwaves quickly became the only gourmet microwave on the market.