Bic Digital Bic: The Bic Wall by Hemisphere Droit

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Bic: The Bic Wall

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Industry Shaving
Media Digital, Interactive & Mobile
Market France
Agency Hemisphere Droit
Creative Director Olivier Rabinel
Art Director Romain Cotto
Copywriter Benoit Narbonnet
Released December 2010

Credits & Description

For its 60th anniversary Bic launched a virtual wall that allows you to draw, to leave small words, and especially to see the users having fun in real time. All the contributions will be geolocalisée and listed on Map.
Advertising Agency: Hemisphère Droit, Clichy, France
Creative Director: Olivier Rabinel
Copywriter: Benoit Narbonnet
Art Director: Romain Cotto
Additional credits: Big Youth Agency
Published: January 2011