COGOO Digital TURNTABLE RIDER by TBWA\Hakuhodo Tokyo

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TURNTABLE RIDER

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Industry Retail, Distribution & Rental companies
Media Digital, Interactive & Mobile
Market Japan
Agency TBWA\Hakuhodo Tokyo
Released June 2012

Awards

Spikes Asia 2012
Digital Other Digital Channels Bronze

Credits & Description

Advertiser RELATIONS
Product COGOO - BICYCLE RENTAL SHOP
Entrant TBWA\HAKUHODO Tokyo, JAPAN
Type of Entry Digital: Digital Tools
Category Other Digital Channels
Title TURNTABLE RIDER
Advertiser/Client RELATIONS
Product/Service COGOO - BICYCLE RENTAL SHOP
Entrant Company: TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency: TBWA\HAKUHODO Tokyo, JAPAN
Name Company Position
Kenta Ikoma TBWA HAKUHODO Creative Director
Junpei Fujita Hakuhodo Art Director
Kazuaki Matsui Hakuhodo PR Planner
Kenta Ikoma TBWA HAKUHODO Copywriter
Yuma Kimura Hakuhodo Products Producer
Yusuke Tanaka Cavier Director
Toshiyuki Sugai Semitransparent Design Interactive Designer
Yusuke Oka Hakuhodo Products DOP
Naofumi Yonetsuka Haunted Production Designer
Dj Baku Pop group Sound Designer
Yuki Sakaida Pop group Sound Producer
Koya Aoyagi Hakuhodo Products Production Manager
Ryohei Kaku Hakuhodo Products Production Manager
Tomohiro Oguchi Hakuhodo Products Production Manager
Ryan Mcgiure Cutters Inc Offline Editor
Sakai Jun Hakuhodo Products Linghting Producer
Masayuki Oodaira Sound Mixer
Sudo Hisako Hakuhodo Products Photographic Producer
Kosuke Orimo Hakuhodo Products Producer
Links http://cogoo.jp/turntablerider/creative_award3/
Brief Explanation
There are endless bicycle accidents caused by wearing headphones. Bicycle and music cannot exist together. COGOO, the rental bicycle shop, invented TURNTABLE RIDER - the extreme bicycle accessories that can be attached to our rental bicycles. By setting five components to the bicycle, the body will become a musical instrument. You can not only listen to the music but also create the sound riding the bicycle without any danger wearing headphones. With TURNTABLE RIDER attached, we started new rental bike service. Never before had the bicycle and music come together as one.