Black Lives Matter Digital Unsafety Check [image] 1 by J. Walter Thompson New York

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Unsafety Check [image] 1

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson New York
Chief Creative Officer Brent Choi
Senior Art Director Mo Osunbor, Jess Toye
Senior Copywriter Daniel Del Toro, Christopher Phillips
Released October 2016


D&AD 2017
Media Use of Social Wood Pencil

Credits & Description

Agency: J. Walter Thompson New York
Client: Black Lives Matter
Chief Creative Officer: Brent Choi
Senior Copywriter: Daniel Del Toro
Senior Copywriter: Christopher Phillips
Senior Art Director: Mo Osunbor
Senior Art Director: Jess Toye
Director of Digital: Jennifer Mcbride
Director of Technology: Kamran Aslam
Interactive Producer: Angela Oneill
Black America is in a state of emergency. People are being harassed, beaten and killed while doing everyday activities. By hacking Facebook's "Safety Check", we created the Unsafety Check – a simple and provocative web app that allows people to mark themselves unsafe for being Black in America. We launched this new way to protest systemic racism on Martin Luther King Jr. Day, the same week of Trump’s Inauguration. In the end, we united Black Americans and their supporters of all races to stand together and fight for their right to feel safe.