MINI Digital MINI Maps by DDB Paris, Unit 9

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Industry Cars
Media Digital, Interactive & Mobile
Market France
Agency DDB Paris
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Agency Unit 9
Released May 2012


London International Awards 2012
Digital Online Games Short List

Credits & Description

Entrant: DDB Paris, Paris
MINI France - "MINI Maps"
Visit Website:
Corporate Name of Client: MINI France
Agency: DDB Paris, Paris
Executive Creative Director: Alexandre Herve
Copywriters: Alexis Benbehe/Pierre Mathonat
Art Directors: Alexis Benbehe/Pierre Mathonat
Agency Producer: Guillaume Cossou
Digital Production Company: UNIT9, London
Motion Designer: Julien Taillez
Web Supervisor: Vannha Vincent
Technical Supervisor: Michael Paquereau/Brice Aubert
Description of the Project
Driving your MINI around the entire world on google maps. For the first time we created an obstacle recognition on google maps transforming it into the biggest race track for a video game. MINI maps is the first real time multiplayer facebook game with local weather data for each location, individual cars and sounds and crucially, realistic and angaging driving-physics.