BMW: Give Driver by kbs+p New York for BMW

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BMW: Give Driver

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Industry Cars, Driving Schools, Website
Media Digital, Interactive & Mobile
Market United States
Agency kbs+p New York
Service Agency Company 3
Released September 2012

Credits & Description

Today, BMW’s Performance Driving School is rolling out a website re-design by ad agency partner Kirshenbaum Bond Senecal + Partners (kbs+). This intense driving experience promises to be one of the most exciting to date with a new, interactive “hot lap” video showcasing the all-new BMW M5 and five “mini lessons” available along the way. The videos were also produced by the agency.

Check it out at: bmwusa.com/pds (and for the ultimate viewing experience, try it with headphones)

The videos take users around the course at maximum speeds and offer professional driving tips for a taste of the real Performance Driving School experience – not to mention the adrenaline rush. It is designed to show how BMW’s trained driving instructors, who amass years of experience in racing, stunt driving and training secret service agents, transform everyday drivers into Ultimate Drivers by teaching them to handle the power and performance of BMW vehicles.

The updated site highlights the range of programs and price points available, making the BMW experience accessible to enthusiasts of all levels, from racers, to car-lovers, to off-road motorcyclists. It’s a behind-the-scenes look at performance driving like it’s never been viewed on the web, and it’s an experience designed to be shared among the brand’s fans and target audiences to bring the Performance Driving School experience to social media channels.
Client: BMW
Agency: Kirshenbaum Bond Senecal+
Ed Brojerdi, President & Chief Creative Officer, kbs+
Izzy DeBellis, Co-Chief Creative Officer, kbs+
DJ Pierce, Executive Creative Director, kbs+
Michael Craven, Executive Creative Director, kbs+
Marc Hartzman, Creative Director, kbs+
Peter Mendez, Associate Creative Director, kbs+
Cesar Rubin, Associate Creative Director, kbs+
Leah Alfonso, Copywriter, kbs+
Dahee Song, Jr. Art Director, kbs+
Jenny Read, Executive Producer, kbs+
Alexander Kozovski, Producer, kbs+
Cody Stokes, Editor, Butcher Shop
Daniel Monserat, Assistant Editor, Butcher Shop
Dennis Hanley, Sr. Technical Producer, kbs+
Wanda Szarek, Technical Producer, kbs+
Henry Richardson, Developer, kbs+ spies & assassins
Katie Klumper, Group Account Director, kbs+
Joe Prota, Account Supervisor, kbs+
Dana Yee, Digital Artist, kbs+
Siheun Cho, Interaction Designer, kbs+
Tim Damon, Director/Director of Photography, Square Planet Media
Robot Repair, Sound Design
Sound Lounge, Sound Mix
Company 3, Color Correct