BMW Digital The Upgradable Banner by Cundari

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The Upgradable Banner

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Industry Cars
Media Digital, Interactive & Mobile
Market Canada
Agency Cundari
Art Director Raul Vinicius M. Garcia
Copywriter Brian Murray
Released May 2012

Awards

London International Awards 2012
Digital Banners Bronze Winner

Credits & Description

Entrant: Cundari, Toronto
BMW Upgrade Event - "The Upgradable Banner"
Visit Website: http://campaignpage.ca/upgradablebanner/
Corporate Name of Client: BMW Canada
Client Account Director: Stephen Lester
Agency Account Directors: Natasha Wookey/Ranjan Gill/
Devina Hardatt
Agency: Cundari, Toronto
Chief Creative Officer: Brent Choi
Associate Creative Directors: Brian Murray/Raul Garcia
Copywriter: Brian Murray
Art Director: Raul Garcia
Agency Producer: Dana Dumouchelle
Flash Developer: John Filetti
Digital Designer: John Filetti
Description of the Project
During the Ultimate Upgrade Sales Event, BMW was offering $1,500 in free upgrades with the purchase of a new BMW X1. We decided to make a banner that not only communicated the offer, but embodied it.
Often, a brief for a car dealer sales event fixed-space banner would not be viewed as a creative opportunity. However, in this case, we are proud to have spotted its true potential.