Buick Digital "Tiger Trap Website" by McCann USA

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"Tiger Trap Website"

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Industry Cars
Media Digital, Interactive & Mobile
Market United States
Agency McCann USA
Executive Creative Director David Moore
Creative Director Jeff Coburn
Art Director Tom Parr, Paul Wells, Scott Melton, Lois Mann
Copywriter Mike Joiner
Released February 2002


International Automotive Advertising Awards 2003
Tv Complete Campaign Bronze

Credits & Description

Agency: McCann Erickson Midwest
City: Birmingham
Advertiser: General Motors Corp.
Brand Name: Buick
Business Sector: Four Wheel Drive, SUV(Sports Utility Vehicle)
Date of First Publication: 2003
Market: United States
Country of Production: United States
Language: English
Type: Web Site
Executive Creative Director: David Moore
Creative Director: Tom Parr, Mike Joiner, Jeff Coburn
Art Director: Tom Parr, Lois Mann, Paul Wells, Scott Melton
Copywriter: Mike Joiner
Account Executive: Pat Heffernan
Agency Producer: Amy Faulkner, Lynn Sobol
Advertising Manager: Randall Tallerico