World Literacy Month by Code and Theory New York for Burger King

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World Literacy Month

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market United States
Agency Code and Theory New York
Associate Creative Director Mike Latshaw
Art Director Daniel Nosonowitz
Production BrehmLab LLC
Released September 2016

Credits & Description

Media: Web Film
Category: Food
Client: Burger king
Agency: Code and Theory
Production: BrehmLab LLC
Country: United States of America
Group Creative Director: Brad Dixon
Art Director: Daniel Nosonowitz
Producer: Jos Diaz
Assoc Creative Director: Mike Latshaw
Executive Producer: Jeremy Fox
Strategist: Kelly Meyers
Group Account Director: Jill Bernstein
Designer: Riley Walker
Community Manager - Hallie Martin
Associate Producer - Shaina Thomas
Partner: Steve Baer
Partner, Director of Client Services - Dotty Giordano
Description: The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.