Filter? Not only for coffee! by Ecaliptoos for Cafe Cafe

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Filter? Not only for coffee!

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Industry Coffee, Tea, Breakfast Drinks, Cafe
Media Digital, Interactive & Mobile
Market Israel
Agency Ecaliptoos
Creative Director Maayan Dar
Producer Yossi Melamed
Account manager Bat El Diamant
Released March 2013

Credits & Description

Category: Food
Brand: Cafe Cafe
Agency: Ecaliptoos
Country: Israel
For the first time ever - A campaign that measures and ranks how addicted you are to Instagram. Ecaliptoos, an Israeli new-media company, have created a new campaign for Cafe-Cafe, Israel's largest coffee chain.The campaign, aims for the Instagram community revelas with only one click, interesting statistics of your instagram usage and ranks your activity, comparing to your friends.The most addicted instagram users in the "competition" will receive a thermocup designed with their Instagram feed (with an option for non-addict users to purchase the cup for 8$) Cafe Cafe is one of the first brands in Israel that understood the power of the filter based social network and started using it in their campaigns last year.

Category: Food
URL: https://www.facebook.com/cafe.cafe.il/app_210269912431693?app_data=main
Client: Cafe Cafe
Agency: Ecaliptoos
Country: Israel
Creative Director: Maayan Dar
Producer: Yossi Melamed
Account Director: Vicky Petel
Strategist: Joel Ariel Shamir
Social Marketing Manager: Idan Lutsky
Studio: Rony Blumberg
Chief Executive Officer: Maor Chen
Chief Executive Officer: Dror Blumental
Account manager: Bat El Diamant