Call of Duty Digital The Replacer by SapientNitro USA

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The Replacer

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Industry Video Games/Consoles
Media Digital, Interactive & Mobile
Market United States
Agency SapientNitro USA
Creative Director Chris Szadkowski
Art Director Addam Winsenburg
Designer Janice Fong
Account Supervisor Carla Preston
Released April 2013

Credits & Description

Activision and [SapientNitro]( have partnered to celebrate fans’ passion for gaming with, a new one-of-a-kind digital experience to drive awareness and excitement around the April 16 launch of [Call of Duty®: Black Ops II Uprising](, the second downloadable map pack for Black Ops II. SapientNitro drove the strategy, concept development, design and implementation of the new experience working alongside 72andSunny and Edelman. []( will unburden the Call of Duty fans from life's obligations, so they can spend more time kicking butt in Black Ops II Uprising. Through a fullscreen media experience, The Replacer can take care of the fans housework, their boss man, studies or their so-called friends. is fully integrated with social, and can even post status updates to players’ social networks. Players can also interact with The Replacer on the go from their mobile devices. SapientNitro designed and developed the mobile site, as well as created the social assets and helped shape the social integration within the site.Below you will find desktop and mobile images of, along with the creative credits. I’d be happy to put you in touch with a spokesperson at SapientNitro, who can provide more insight into the campaign and answer any questions you may have. I look forward to your feedback!
Creative Director: Chris Szadkowski
Art Director: Addam Winsenburg
Designer: Janice Fong
Interactive Developer: Alok Rao
Interactive Developer: Dana Onel
Interactive Developer: Vanessa Garcia
Project Manager: Melissa Yu
Group Account Director: Jay Tannenbaum
Account Supervisor: Carla Preston