Canadian Blood Services: Signal by DDB Toronto for Canadian Blood Services

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Canadian Blood Services: Signal

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Industry Social Services, Blood Donation
Media Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Released September 2011

Credits & Description

Tribal DDB Toronto developed a website, www.bloodsignal.ca to remind Canadians of the importance of donating blood. The microsite uses Facebook Connect to tap into people's unique set of friends and Facebook activity. The initiative allows users to send out invitations to friends and family asking them to book an appointment to donate blood.

Category: Charities & appeals
Client: Canadian Blood Services
Agency: Tribal DDB Toronto
Country: Canada