|Media||Digital, Interactive & Mobile|
|Associate Creative Director||Mara Binudin|
|Art Director||Benson Ngo|
Credits & Description
Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.