Cancer Society Of Finland Digital Cancer Society of Finland: Tobacco Body by 358 Helsinki

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Cancer Society of Finland: Tobacco Body

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Industry Charities, Foundations, Volunteers, Against Cancer
Media Digital, Interactive & Mobile
Market Finland
Agency 358 Helsinki
Creative Director Erkki Izarra
Photographer Kimmo Syväri
Production !noob
Released September 2012

Credits & Description

Media: Online
Geo: Finland
Category: Public interest
Agency: 358
Brand: Cancer Society of Finland

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?

Advertising Agency: 358, Helsinki, Finland
Creative Director: Erkki Izarra
Art Directors: Maria Friedman, Ville Kovanen
Copywriters: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer: Pol Sosona
Producers: Krista Durchman, Peggy Petrell
Photographer: Kimmo Syväri
Production company: !noob