Carlton Digital Draught Pick 2013 by Clemenger BBDO Melbourne, Mediacom Melbourne

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Draught Pick 2013

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Melbourne
Agency Mediacom Melbourne
Production Inlight Media
Released March 2013

Credits & Description

The live footy tipping app that tore through the football world like a tattoo gun is back, bigger and better. Draught Pick is your chance to use a lifetime of footy knowledge to win money-canât-buy prizes. And the best bit is, unlike regular footy tipping, all you need is one great game to win big.
Draught Pick is the only footy tipping app where you donât have to tip every round to have the chance to take out the big prize. In fact, one good game could see you and a mate attending the 2013 Toyota AFL Grand Final in style. Or winning a whole Year of Beer.
After some intense research in the field, Draught Pick 2013 was designed by Clemenger BBDO Melbourne for the more casual tipper.
Draught Pick's second season line up will impress the selectors: they've beefed up with 'The Magnet' for the player with the most possessions; the ability to pick which quarter the first substitute will occur; added depth with more prizes to be announced later in the season; and the absolute wizardry of the 'Draught Finder', the built-in GPS locator to find the pub nearest you serving brewery fresh Carlton Draught.
The new Draught Pick still has the features that made it best on ground in its debut season: as well as picking the winning team, there's the Triple Shot, the Tough Nut, Trivia; the Half Time Poll; and the leaderboards comparing your scores to those of your mates and the rest of Australia.
Download Carlton Draught Draught Pick from the App Store in time to play it live in Round One.
Category: Drinks, alcoholic
Client: CUB
Agency: Clemenger BBDO Melbourne
Country: Australia
Digital Supervision: 474 Labs @ Clemenger BBDO
Production: Inlight Media
Social: Yarn @ Clemenger BBDO
Media: Mediacom
General Manager of Marketing: Andrew Meldrum
Marketing Manager: Alastair McCausland
Assistant Brand Manager: Laura King