Carly Fleischmann Digital CARLY'S CAFE by John St

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CARLY'S CAFE

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Canada
Agency John St
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Websites & Microsites; Charities, Public Health & Safety, Public Awareness Messages Silver

Credits & Description

Advertiser : CARLY FLEISCHMANN
Product : PRODUCT
Entrant : john st. Toronto, CANADA
Type of Entry : Websites & Microsites
Category : Charities, Public Health & Safety, Public Awareness Messages
Title : CARLY'S CAFE
Advertiser/Client : CARLY FLEISCHMANN
Product/Service : PRODUCT
Entrant Company : john st. Toronto, CANADA
Advertising Agency : john st. Toronto, CANADA
Case Film URL: http://unignorablework.com/awardshows/carlyscafe/
Website URL: http://www.carlyscafe.com/
John St. Agency
Angus Tucker John St. Executive Creative Director
Stephen Jurisic John St. Executive Creative Director
Marie Richer John St. Art Director
Kelly Uman John St. Writer
Ryan O'Hagan John St. Agency Producer
Marc Cattapan Technologist
Heung Lee Ransom Profit Interactive
OPC Production Company
Miles Jay Director
Harland Weiss OPC Executive Producer
Donovan Boden OPC Executive Producer
Dennis Beier Line Producer
Chris Mably DOP
Chris Murphy Relish Editor
Sean Cochrane The Vanity VFX Artist
Pirate Toronto Audio
Wade Odlum Colourist
BRIEF EXPLANATION
Carly's Café uses interactivity as a way to have people actually experience what it's like to live with Autism. By giving people control of the site and then slowly taking it away, we mimic the lack of control over their body that a person living with Autism feels every day. By helping people better understand this mysterious disease, it helps to reduce the stigma and dehumanization directed towards those living with Autism.

The site was shared at the UN Convention on the Rights of People with Disabilities in 2012, and helped the book, Carly's Voice: Breaking through Autism, become a #1 best-seller in Canada. In the book, Carly's description of how she feels in a café was the inspiration for the site.