NELONEN / CHANNEL FOUR: Entertainment is good for you: Leave your achievements by 358 Helsinki for Channel Four

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NELONEN / CHANNEL FOUR: Entertainment is good for you: Leave your achievements

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Industry Culture, Leisure & Sport
Media Digital, Interactive & Mobile
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus
Copywriter Taro Korhonen
Designer Mark Nurmi, Hp Savolainen
Photographer Pekka Mustonen
Production INOOBI
Released February 2011

Credits & Description

358, Helsinki decided to appeal to the core of the Finnish nature, the protestant work ethics. The Finns are chasing achievements all the time, also on their spare time and even on holiday. To launch the new communication concept we created a new slogan for the client: Entertainment is good for you.To engage the hard-working Finns we asked them to
leave their achievements by writing them in banners.
URL: http://www.nelonen.fi/kerrosuoritus
Client: NELONEN / CHANNEL FOUR
Agency: 358 Helsinki
Production: INOOBI
Country: Finland
Creative Director: Ale Lauraéus
Copywriter: Taro Korhonen
Art Director: Ale Lauraéus
Agency Producer: Roosa Rudkiewicz
Photographer: PEKKA MUSTONEN
Designer: mark nurmi
Designer: HP Savolainen
strategist: Milla Kokko
Clients:
Heini Häyrinen, Arja Oikarinen, Pia Kalsta, Jonna Koukkari, Tuomo Kulomaa, Joonas Rissanen, Anitta Rosenvall, Juha Harju, Marko Pohjoismäki