Chateau Ksara Digital THE ORIGINAL STORY by H&C Leo Burnett Beirut

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THE ORIGINAL STORY

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Industry Wine & Champagne
Media Digital, Interactive & Mobile
Market Lebanon
Agency H&C Leo Burnett Beirut
Released February 2013

Awards

Dubai Lynx 2013
Interactive INTEGRATED CAMPAIGN LED BY INTERACTIVE SILVER

Credits & Description

Client CHÂTEAU KSARA
Product WINE
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Interactive: Integrated Campaign
Category: INTEGRATED CAMPAIGN LED BY INTERACTIVE
Title: THE ORIGINAL STORY
Product/Service: WINE
Entrant Company : LEO BURNETT BEIRUT, LEBANON
Advertising Agency : LEO BURNETT BEIRUT, LEBANON
Case Film URL: http://www.yousmile.me/Ksara/KsaraDigitalBoard.html
Website URL: http://ksaratheoriginalstory.com/
Viral Video URL: http://www.youtube.com/watch?v=1a6Kmw3Tz4c
Application URL: http://www.facebook.com/Chateau.Ksara/app_127118380795229
Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Caroline Farra Leo Burnett Beirut Creative Director
Christina Salibi Leo Burnett Beirut Art Director
Bernard Hajj Leo Burnett Beirut Art Director
Samer Zouehid Leo Burnett Beirut Copywriter
Grace Kassab Leo Burnett Beirut Copywriter
Marlene Jaber Leo Burnett Beirut Agency Producer
Nada Abi Saleh Leo Burnett Beirut Deputy Managing Director
Jad Hindi Leo Burnett Beirut Communication Supervisor
Samer Shoueiry Leo Burnett Beirut Regional Digital Director
Diego De Aristegui Leo Burnett Beirut Senior Communication Executive
Joyce Hallak Starcom Deputy General Manager
Sami Sabbagh Starcom Media Executive
Ray Barakat Clandestino Producer
Chadi Younes Clandestino Film Director
Yves Sehnaoui Clandestino Director Of Photography
Brief Explanation:
Ksara is the oldest winery in Lebanon. It has more than 155 years of winemaking history that began with the discovery of Roman era wine caves in 1898. The Original Story campaign focuses on that legendary moment. The microsite was set up to push the conversation and engagement further. With each page turned the Original Story gradually unfolded, users could upload their own version of the story. The interactive leg of the campaign was supported by a TV campaign, 2 print campaigns, an internet movie, online banners, Facebook activation and on pack promotion. All mediums led to the micro-site in order to generate crowd-sourced content.