|Media||Digital, Interactive & Mobile|
|Agency||Goodby Silverstein & Partners San Francisco|
|Associate Creative Director||Andrew Bancroft, Niklas Lilja|
|Creative Director||Héctor Álvarez, Joakim Borgström|
|Art Director||Javier Torok|
|London International Awards 2012|
Credits & Description
Chevy is launching their new compact car today, the Sonic, by literally “launching” it. Goodby, Silverstein & Partners have created a live stunt by hoisting a Chevy Sonic to the top of a 100 ft tower in LA. Streaming live at Let’sDoThis.com, users can 'click' to push the Sonic closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.