Chicco Digital CHICCO BABY BOOK by Mubiquo

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Industry Baby Food, Mobile applications
Media Digital, Interactive & Mobile
Market Turkey
Agency Mubiquo
Director Ruben Aparicio
Released February 2013

Credits & Description

Advertiser: CHICCO (ARTSANA S.P.A)
Category: Media, Entertainment and Leisure
Developer: Raúl Muñóz (Mubiquo Apps)
Director: Ruben Aparicio (Mubiquo Apps)
Account Manager: Juliana Pedreira (Mubiquo Apps)
Motion: Leon Kibuka (Mubiquo Apps)
Art Direction/Design: Maria Villar (Mubiquo Apps)

Brief Explanation
At Chicco, happiness is made up of little steps, in small doses. Happiness is the discovery and conquest of the little, everyday things, of simple gestures full of affection and spontaneity. It is the wonderful feeling of being and feeling loved.And this is why we dreamed up the Chicco Baby Book: so that parents can fix in time the memorable moments of their child's life and see them again at any time with the people most dear to them.Main characteristics:- Create a diary for your child: you can set up an infinite number of albums, each one personalized with the photo and name of your child.- Moments: this is the section dedicated to storing images. You can organize them into our 4 thematic albums or create a new one.- Customization and sharing: your photos can be customized with charming frames and brief captions. Parents can choose to share the photos with their Facebook and Twitter contacts or send them through email.- Calendar and Places: here you can see the most important photos of your child in chronological order, like a kind of video of his or her growth, or you can display them on a map.- Postcards: for celebrating and sharing special moments (birth, Christmas, etc.) with friends and relatives. They can be customized with a photo of your child and a short message, sent via email or posted on social networks like Facebook and Twitter.- Animation: have fun discovering and interacting with the app's delightful animations.