Clear Digital Clear Bangkok Dirt City by Brilliant & Million

Adsarchive » Digital » Clear » Clear Bangkok Dirt City

Clear Bangkok Dirt City

Pin to Collection
Add a note
Industry Hygiene & Personal Care Products
Media Digital, Interactive & Mobile
Market Thailand
Agency Brilliant & Million
Art Director Kaiwan Teanngam
Copywriter Titipun Tubthong
Released March 2013

Credits & Description

Media: Online
Category: Health & Beauty
Agency: Brilliant & Million
Brand: Clear
Geo: Asia, Thailand
Clear Men has released new formula called 'Deep Cleanse' which have 'Activated Carbon' as a main formula. So, it can help men to have fully outdoor activities that all men loved, such as Motorbike, Soccer, Extream Sports without worry about the dandruff from the dirt. Consumer Target for digital agency are teenages and first jobbers at 18-28 Years old, Live in Bangkok and trendy. As a digital agency of the project, we encouraged all men to go outside, but they have to use some digital tool. So, we have created iPhone game called 'Clear Bangkok Dirt City' which have AR and geological technology to allowing consumers to play the game anywhere anytime and acknowledge the properly of the Clear Product always
The setting is Bangkok in 2012, When the pollutions unite to attack the city, CLEAR units matches up against the evil pollutions and use CLEAR Men Deep Cleanse power
to purge the pollutions from the city and save this capital city of Thailand. The users are invited to join the mission in Clear Bangkok Dirt City in which the users need to fight back all the
villain monsters with AR & Geological Technology and enjoy collecting item points and monster cards for the stronger fighting.
Advertising Agency: Brilliant & Million, Bangkok, Thailand
Creative Directors: Titipun Tubthong, Peartip Tripuvanuntakul
Art Director: Kaiwan Teanngam
Copywriter: Titipun Tubthong
Co-ordinator: Issares Chaivichien
Published: September 2012