Close-up Digital Don’t Judge. Just Kiss. [image] by F.biz

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Don’t Judge. Just Kiss. [image]

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Industry Oral Hygiene
Media Digital, Interactive & Mobile
Market Brazil
Agency F.biz
Creative Director Fábio Astolpho, Rodrigo Senra
Art Director Tarso Soares, Marcello Costa, Letícia Rodrigues
Photographer Mario Daloia
Released August 2016

Awards

Wave Festival 2017
Mobile Craft - Mobile Bronze

Credits & Description

Agência/Agency: F.biz
Anunciante/Advertiser: Unilever Brasil Ltda
Diretor de criação/Creative Director: Fabio Astolpho e Rodrigo Senra
Produtor da agência/Agency Producer: Eduardo Paiva
Fotógrafo/Photographer: Mário Daloia
Redator/Editor: Laura Azevedo
Atendimento/Attendance: Gabriela Almeida e Mariana Corrales
Outros créditos:
Tratamento: Marco Cezar
Lettering: Estudio Pum
Rtvc: Iara Demartini e Daniela Freitas
Art buyer: Camila Serena e Amanda Costeski
Finalização: Marcelo Magdaleno
Motion: Wesley Martins e Emilio Correa
Conteúdo: Renata Longhi, Mariana Hasselmann, Clarisse Medeiros e Nathalia Souza
Mídia: Daniela Barbiere e Felipe Peres
Projetos: Cristina Samelli, Talita Hirahata, Amanda Pretini e Rafael Greiner
Diretor de Arte/Art Director: Tarso Soares, Letícia Rodrigues e Marcello Costa
Sinopse:
Social networks are rife with bigoted comments against sexual diversity. To help fight the hate, Closeup launched a campaign on International Kissing Day in defense of freedom. We invited real couples who were victims of prejudice on the Internet for a special photo shoot. We painted them in many different colors and wrote on their faces a powerful message against intolerance: “Don’t judge, just kiss”.