CNN Digital The CNN Ecosphere Project by Heimat Berlin, Stink

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The CNN Ecosphere Project

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Industry TV Channels/Radio Stations and Programmes
Media Digital, Interactive & Mobile
Market Germany
Agency Heimat Berlin
Art Director Frank Hose
Copywriter Ramin Schmiedekampf
Agency Stink
Released May 2012


London International Awards 2012
Digital Visual Design Silver Winner
Digital Animation/Motion Graphics Bronze Winner
Digital Microsites Short List
Digital Navigation/Interactivity Short List

Credits & Description

Entrant: HEIMAT, Berlin
Turner Broadcasting System Deutschland
"The CNN Ecosphere Project"
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Corporate Name of Client: Turner Broadcasting System
Deutschland GmbH
Client Account Director: Joerg Buddenberg
Agency: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Directors: Myles Lord/Martien Delgaauw
Copywriter: Ramin Schmiedekampf
Art Director: Frank Hose
Agency Producer: Jessica Valin
Creative Technologist: Luc Schurgers
Graphic Designers: Jorinde Leonhart/Jared Leistner/ Alexander Suchy/Jue Alt
Digital Production Company: STINK Digital, London/ New York
Digital Director: Minivegas
Senior Integrated Producers: James Britton/Mark Pytlik/ Nils Schwemer
Interactive Producer: Ellen Utrecht
Technical Creative Director: Minivegas
Technical Developer: Minivegas
Technical Directors: Luc Schurgers/Ralph de Haan
Animator: Minivegas
Digital Book Designer: Jue Alt
Description of the Project
In November 2011, the UN invited delegates to discuss climate change at the COP17 Conference (17th Conference of Parties) in Durban, South Africa.
CNN wanted to make climate change topical, get people talking about the issues and drive interest to their coverage of the COP17 Conference.
CNN launched the ECOSPHERE Project: a living digital ecosystem growing on the Internet from tweets tagged with #COP17.
Every #COP17 tweet stimulated growth in one of the numerous plants representing topics like Sustainability or Carbon. The size, colour and growth rate of these plants gave users a fascinating real-time view of how the international conversation was evolving.
CNN invited people to plant a thought with hashtag #COP17 and brought the project to the COP17 Conference. Here a live digital installation connected delegates with contributions from all over the world – getting more people involved in a climate change conference than ever before.