Coca-cola Digital Happiness Refill by Ogilvy Sao Paulo

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Happiness Refill

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Creative Director Eduardo Marques Porto
Released May 2012

Awards

London International Awards 2012
Digital Beverages - Non-Alcoholic Bronze Winner
Digital Innovative Use of Digital Bronze Winner

Credits & Description

Entrant: Ogilvy Brasil, São Paulo
Coca-Cola - "Happiness Refill "
Visit Website: http://www.shakemelikeascroll.com/happinessrefill/
Corporate Name of Client: The Coca Cola Company
Client Account Director: Adriana Knackfuss
Agency Account Directors: Leticia Arlsanian/
Elaine Thompson/ Eloyse Gameiro/Mirna Abaurre
Planner: Bruno Cunha
Agency: Ogilvy Brasil, São Paulo
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima/
Fred Saldanha
Creative Director: Eduardo Marques
Copywriters: Eduardo Marques/Flavio Tamashiro
Art Directors: Rafael Rizuto/Raphael Lucone
Agency Producers: Gilberto Filho/Juscelino Vieira/
Bruno Belcastro/Jô Cassiano/Moisés Richard/
Eduardo Medeiros/Joao Guilherme/Antonio Neto
Digital Operations Director: José Carlos Tinoco
Project Management: Paula Santana/Emerson Silva
Design Company: Ogilvy Brasil, São Paulo
Design Directors: Eduardo Garretano/Pablo Moura
Digital Designers: Amanda Maykot/Pablo Moura/
Nasser Said/Priscila Loschiavo
Animation Company: Fulano Films, São Paulo
Animator: Carla Nobre
Sound Design Company: S de Samba, São Paulo
Sound Designer: Professor Pardal
Concept: Tiago Fernandes/Pedro di Nardo/Daniel Uchoa
Description of the Project
Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can´t afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, they created the Happiness Refill: the first Coke dispenser that gives free data credits to navigate the internet on mobile phones. The machine is located at universities and at the Coca-Cola kiosk in Copacabana.