THE POLAR BEARS MOVIE by Creative Artists Agency for Coca-cola

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THE POLAR BEARS MOVIE

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market United States
Agency Creative Artists Agency
Director John Stevenson
Released October 2012

Credits & Description

Advertiser: THE COCA-COLA COMPANY
Agency: CREATIVE ARTISTS AGENCY
Category: Video
Advertising campaign: THE POLAR BEARS MOVIE
Writer: Dave Reynolds
Director: John Stevenson
Executive Producer: Ridley Scott (Scott Free Productions/RSA Films)

Brief Explanation
After 83 years of featuring Polar Bears in its advertising, Coca-Cola decided to turn their brand icons into an entertainment franchise. To do so, they enlisted Hollywood heavyweights Ridley Scott, John Stevenson (Kung-Fu Panda) and Dave Reynolds (Finding Nemo) to create a short animated film that would reintroduce the bears to the world as a franchise-quality property. It was the first time the Polar Bears spoke. And the first time they embodied the brand without drinking the product. A film trailer featured on TV and in cinema drove viewers to the film online.