Comodo.it Digital INSTAGRAM MENU by RAUL X MIHAI X MIHNEA Brooklyn

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INSTAGRAM MENU

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Industry Website
Media Digital, Interactive & Mobile
Market United States
Agency RAUL X MIHAI X MIHNEA Brooklyn
Art Director Raul Mandru
Copywriter Mihai Botarel, Mihnea Gheorghiu
Released May 2013

Awards

Cannes Lions 2013
Mobile Lions Mobile Websites And Web Apps; Products Bronze

Credits & Description

Type of entry: Mobile Websites And Web Apps
Category: Products
Advertiser: COMODO
Product/Service: COMODO MENU
Agency: RAUL X MIHAI X MIHNEA Brooklyn, USA
Art Director: Raul Mandru (Raul X Mihai X Mihnea)
Copywriter: Mihai Botarel (Raul X Mihai X Mihnea)
Copywriter: Mihnea Gheorghiu (Raul X Mihai X Mihnea)
Social Media Strategist: Michelle Burgess (Raul X Mihai X Mihnea)
Brand Manager: Tamy Rofe (Comodo)
Managing Director: Felipe Donnelly (Comodo)
Brief Explanation
CHALLENGE
The newly launched Cómodo restaurant asked us to generate buzz, promote their cuisine and speak to their playful personality.
IDEA
We printed the #ComodoMenu hashtag on our real menu and invited guests to add and browse pictures of our courses.
The idea quickly became viral not only in the foodie community, but in mainstream media as well.
RESULTS
With $0 budget, the campaign generated
- Over 280 million earned media impressions
- Featured in lifestyle and business outlets like USA Today, Financial Times, Fast Company, Wired, Forbes, Business Insider
- Mashable named Cómodo among top Instagram marketers next to Red Bull and Tiffany & Co.
- TV and radio coverage across the world
- Restaurants worldwide started creating their own Instagram menus
- Cómodo table reservations for up to 5 months in advance