NEW CAMPAIGN LAUNCHED TO BUST ANTI-COMPETITIVE BUSINESS CARTELS by TMW for Competition and Markets Authority (CMA)

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NEW CAMPAIGN LAUNCHED TO BUST ANTI-COMPETITIVE BUSINESS CARTELS

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Industry Government & Other Authorities
Media Digital, Interactive & Mobile
Market United Kingdom
Agency TMW
Creative Director Al Hutchison
Art Director Luke Thomlison-Clark
Copywriter Dave Willis
Designer Josh Randle
Released March 2017

Credits & Description

Client: Competition & Markets Authority (CMA)
Head of Campaigns and Compliance (Competition & Markets Authority): Karen Campbell White
Agency: TMW Unlimited
Media Agency: Carat
Country: UK
Creative director: Al Hutchison
Art director: Luke Clark
Copywriter: Dave Willis
Account director: James Bailey
Planner: Dan Bowers/ Michael Browne
Designer: Josh Randle
Data analyst: Nick Owen
Website: https://stopcartels.campaign.g...

Description:
NEW CAMPAIGN LAUNCHED TO BUST ANTI-COMPETITIVE BUSINESS CARTELS
DATE: 20 March
A campaign aimed at cracking down on cartels by encouraging people to report illegal cartel activity has been launched by the Competition & Markets Authority (CMA).
This is the first ad campaign by the CMA - the government body responsible for promoting competition for the benefit of consumers, in the UK.
Running across digital and social media, the campaign has been created by TMW Unlimited to de-mystify cartels, contextualise the issue of anti-competitive cartel behaviour and incentivise reporting. It highlights the serious consequences for companies and individuals who cheat customers by engaging in cartel activity. These can include fines, disqualification from being a company director and even imprisonment.
The CMA is already taking enforcement action against a range of cartel activity. This includes the recent case where four Somerset estate agents agreed to pay fines totalling over £370,000 after admitting an illegal price-fixing cartel. For more than a year they colluded to set minimum commission rates at 1.5%, denying local home-owners selling their properties the chance to get a better deal. In another case, the managing director of an online supplier of posters was recently disqualified from being a company director for five years for his participation in a price-fixing cartel.
Other examples of activity the CMA is working to stop include companies agreeing to allocate customers or divide territories and bid rigging.
Ads will run on LinkedIn, Twitter and digital display targeting business owners, C-suite executives and procurement officers in companies of all sizes. The audiences will be directed to a bespoke website – http://www.stopcartels.campaig... - to learn more about anti-competitive behaviour and find out how to report it.
Display advertising breaks on 20th March, with media planning and buying by Carat.