Cool Ridge Digital Barbershop Quartet by BMF Melbourne

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Barbershop Quartet

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Australia
Agency BMF Melbourne
Released November 2012

Credits & Description

Agency: BMF
Client: Cool Ridge
This Movember, Cool Ridge Spring Water and BMF are giving Mo’s a voice with the Cool Ridge Barbershop Quartet. Every year thousands of people grow a Mo for Movember. But the biggest challenge faced by those doing Movember is getting donations from family and friends.

To help Mo growers with this challenge a microsite hasbeen created that lets users generate a personalised song that they can send to friends via social media to raise funds for their Movember campaign.
Through the microsite users will personalise a video with a song that reflects their Mo qualities including colours and style. The Mo growers will then be able to share their customised Cool Ridge Barbershop Quartet song via Facebook, email and other social networks

Executive Creative Director of BMF Melbourne, David Klein says ‘We wanted to help guys doing Movember get donations. We think having a Barbershop Quartet singing for them is a great way to get people's attention and hopefully have them reach into their pockets for a good cause. ’

Murray Raeburn, Cool Ridge Brand Manager says, ‘Cool Ridge is proud to be a major partner of Movember again. To help raise awareness and donations for this great cause, we will be featuring Movember themed labels on our Cool Ridge 600ml, 1L & 1.5L bottles. We have also added the Movember logo to the top of our 600ml & 1.5L bottle caps. With the addition of the Cool Ridge Barbershop Quartet this year, we are excited to be able to help Mo bros gain more donations in a fun & engaging way.’

This is the fourth year Cool Ridge are major partners of the Men’s Health charity. The campaign officially launches late October.