Facebook Messenger, 1 for Copa90

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Facebook Messenger, 1

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Industry Website
Media Digital, Interactive & Mobile
Market United Kingdom
Released June 2016

Credits & Description

Creative Strategist: Tom Brandhorst
Development Partner: Ben Marinic
Creative Director: Lawrence Tallis
Social Media Manager: Stuart Ballard
Copa Collective Contributors: Mundial, Kick, Panenka, Staantribune, 11 Freunde, Pog Mo Goal, Socrates, Rivista Undici, Bled FC
Copa90 launches Euro 2016 Guide on Facebook Messenger. Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including the Euro 2016 City Guide by Mundial Magazine and Scotts Menswear. It also contains editorial and news from Kick, Panenka and other leading European football magazines. All of the content featured is optimised for mobile.Throughout the tournament, the Copa90 bot will also message users each morning with information and news about what they might have missed from the previous day. The Euro 2016 Guide will launch on Facebook Messenger on Friday, June 10th.