Scottish Government Digital Bad Romance, 4 by The Leith Agency

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Bad Romance, 4

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Industry Against violence
Media Digital, Interactive & Mobile
Market United Kingdom
Agency The Leith Agency
Released July 2016

Awards

Roses Creative Awards 2017
MISC Integrated Campaign Silver
MISC Most Creative Use Of Media Silver

Credits & Description

Agency: Leith
Client: Scottish Government
Synopsis:
We created an integrated campaign educating people about the dangers of Child Sexual Exploitation. We used traditional media to target parents and Snapchat to speak to our younger audience.
To reach teenagers with a message about the dangers of being groomed online, we used a media that was delivered straight to their phones, the place where grooming often takes place. We created an eighteen episode live drama that we filmed on an iPhone and was broadcast on Snapchat over a period of a couple of days.