|Industry||Stationery, Website, Business equipment & services, Advertising & Communication, Corporate Image|
|Media||Digital, Interactive & Mobile|
|Agency||Cutwater San Francisco|
|Creative Director||Chuck Mcbride|
Credits & Description
San Francisco-based agency Cutwater has decided to merge their holiday party and Christmas cards. The result? Cutwater Kissmas Party (kissmasparty.com) – a fun way to spread some holiday cheer with clients and friends. The site brings the idea of virtual mistletoe, where visitors can smooch and be smooched by strangers by using social photo sharing app, Instagram. By simply hashtagging an image #leftkiss or #rightkiss, people are paired at random.