Delipapier Digital EMMA by Leo Burnett Paris

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EMMA

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Industry Tissues & Towels, Household maintenance & pet products
Media Digital, Interactive & Mobile
Market France
Agency Leo Burnett Paris
Director Mr. Bart Timmer
Executive Creative Director Xavier Beauregard
Art Director Jerome Gonfond Leo Burnett France
Copywriter Hadi Hassan Helou Leo Burnett France
Producer Jean-Luc Bergeson
Account Supervisor Régis Perrone
Released November 2012

Credits & Description

Advertiser: DELIPAPIER
Agency: LEO BURNETT FRANCE
Category: Video
Advertising campaign: EMMA
Copywriter: Hadi Hassan-Helou (Leo Burnett)
Account Manager: Anne-Laure Faugas (Leo Burnett)
Director: Bart Timmer (Henry De Czar)
Advertiser's Supervisor: Matteo Antonielli (Delipapier)
Executive Creative Director: Xavier Beauregard (Leo Burnett)
D.o.P: Alex Lamarque (Henry De Czar)
Advertiser's Supervisor: Christophe Brosius (Delipapier)
Account Supervisor: Regis Perrone (Leo Burnett)
Post Production: Sebastien Gros (Digital District)
Author/Composer: Valente Bertelli (The Publishing)
Agency Producer: Elisabeth Boitte (Wam)
Producer: Jean-Luc Bergeson (Henry De Czar)
Art Director: Jerome Gonfond (Leo Burnett)

Brief Explanation
A man is inseparable from his iPad. His partner on the other hand, Emma, uses paper for everything: to draw, leave messages on Post-it notes, do a crossword puzzle...Throughout the ad, the man reminds his partner she could be using an iPad instead. But as the man finds out during a trip to the loo, he's out of loo paper and calls out ''Emma''. She slips him his iPad under the door with a picture of a toilet roll. The ad ends with the important reminder: ''Paper has a great future". Packshot Le Trèfle, with extra paper.