The Depaul Box Company by Publicis London for DEPAUL UK

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The Depaul Box Company

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Publicis London
Executive Creative Director Andy Bird
Photographer Mark Wesley
Illustrator Leo Bellis-Jones, Bryan Riddle, Josh Norbury
Account manager Anthony Harris
Released April 2013

Awards

Kinsale Shark Advertising Festival 2013
Media Excellence Innovative Media Strategy and Use Bronze
Media Excellence Integrated Media Strategy Budget < €100,000 Bronze

Credits & Description

Publicis London and charity Depaul UK have launched a new business initiative selling cardboard boxes to home-movers. The Depaul Box Company allows those moving in to a new home to help those who have no home at all, by ensuring that all the profits from the sale of the boxes goes directly to national youth homelessness charity Depaul UK.The boxes, which each feature the moving tales of real young homeless people and striking line illustrations, also act as another platform to share the work that Depaul UK does and the people it helps.
Rather than try to stimulate donations and sympathy, the Depaul Box Company simply asks people to buy a product they would be buying anyway, for a price that they would already be paying.The Depaul Box Company will sell house-movers cardboard boxes competitively priced at £30 per pack of 10, £40 per pack of 20 and £60 per pack of 30. Packs are available at www.depaulbox.co.uk
Category: Charities & appeals
URL: http://www.depaulbox.co.uk
Client: Depaul UK
Agency: Publicis London
Country: United Kingdom
Executive Creative Director: Andy Bird
Art Director / Copywriter: Leo Bellis-Jones
Art Director / Copywriter: Josh Norbury
Digital creative: Paul Sparrow
Head of Digital: david clarke
Digital Project Manager: Ken Blake
Account Director: Will Arnold-Baker
Planner: Ben Worden
Agency Producer: Debbie Burke
Photographer: Mark Wesley
Illustrator: Josh Norbury
Illustrator: Leo Bellis-Jones
Illustrator: Bryan Riddle
Account manager: Anthony Harris