Calor Digital SOURIRES DE FEMMES by Publicis Conseil Paris

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Industry Hygiene & Personal Care Products
Media Digital, Interactive & Mobile
Market France
Agency Publicis Conseil Paris
Art Director Mathieu Degryse Et Yves-Eric Deboey
Photographer Kate Barry
Account Supervisor Patrick Lara
Released February 2013

Credits & Description

Advertiser: GROUPE SEB
Category: Cosmetics, Beauty & Toiletries
Advertising campaign: SOURIRES DE FEMMES
Advertiser Supervisors: Chantal Cahen (Rowenta)
Production: Elise Gangneux (Elysian Fields)
AD Assistant: Fanny Chevalier (Publicis Conseil)
Account Managers: Imene Sellaoui (Publicis Conseil)
Creative Directors: Olivier Desmettre (Publicis Conseil)
Art Buyers: Jean-Luc Chirio
Copywriter: Mathieu Degryse (Publicis Conseil)
Account Managers: Adrien Dumont (Publicis Conseil)
Account Managers: Charlotte Baudry (Publicis Conseil)
Advertiser Supervisors: Dorothée Gandouin (Rowenta)
Creative Directors: Fabrice Delacourt (Publicis Conseil)
Art Buyers: Flore Silberfeld
Account Managers: Julien Samarcq (Publicis Conseil)
Account Managers: Mar (Publicis Conseil)
Account Managers: Marieke Gourdin (Publicis Conseil)
Art Director: Yves-Eric Deboey (Publicis Conseil)
Advertiser Supervisors: Astrid Duhamel (Rowenta)
Photographer: Kate Barry
CCO: Olivier Altmann (Publicis Conseil)
Account Supervisor: Patrick Lara (Publicis Conseil)
Advertiser Supervisors: Serge Miard (Rowenta)

Brief Explanation
To launch Soft Extreme, the 1st pain-free depilator, we demonstrated its superiority by creating an impactful “live torture-test”. ”Women’s smiles” idea was to cast among Calor Facebook fans the new face of Soft Extreme. The casting had nothing to do with a usual photoshoot : models’ faces were photographed during a leg epilation session. The superiority of Soft Extreme was obvious as models kept their smiles on their faces. The portraits were used in a mass-media campaign which redirected online where consumers will experience how the pictures were taken with a making-off, interviews of those real customers, product content.