Diesel: Kittens and Babies by BIG/WDO LAB for Diesel

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Diesel: Kittens and Babies

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Industry Jeans
Media Digital, Interactive & Mobile
Market Turkey
Creative Group Head Taylan Oguz
Creative Director H. Oner Sahin
Released September 2011

Credits & Description

Yes. It's sooo lame to watch kitten & baby videos. Yes. It's sooo lame to share them. But we love it. And now, you can win jeans & gifts from DIESEL by watching these stupid stuff. We know, it's hard to understand but: BE STUPID! JeansLab, as Turkey distributor of DIESEL, just started a new campaign for DIESEL's last tagline: Be Stupid! Go to kittensandbabies.com, connect with your Facebook account. Now your IQ is 200 points just like everybody else. Watch a kitten video. "Ohhh my gosssshhhh it's sooo cuuuuute!!!" and now your IQ is 199. Share it -thankz babe- and your IQ is 190. Comment it -"chubby cute pawzzz" and your IQ is 189.
Advertising agency: BIG/WDO LAB, Turkey
Creative Director: H. Öner Şahin
Creative Group Head: Taylan
Creatives: Taylan Yapıcı, Sevkan Arıburnu, Gizem Göker, Eylül Dalgalı, Gökhan Düz
Strategy / Social Media: Beybin Esen
Development: Madde 22