PROJECT RE: BRIEF by Fi New York, USA for Google

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PROJECT RE: BRIEF

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Industry Business equipment & services
Media Digital, Interactive & Mobile
Market United States
Agency Fi New York, USA
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Advertising & Media Silver

Credits & Description

Visit site: http://www.projectrebrief.com/

Type of entry: Websites & Microsites
Category: Advertising & Media
Advertiser: GOOGLE
Product/Service: DISPLAY ADVERTISING
Agency: Fi New York, USA
Advertiser GOOGLE
Product DISPLAY ADVERTISING
Entrant Fi New York, USA
Type of Entry: Websites & Microsites
Category: Advertising & Media
Title: PROJECT RE: BRIEF
Advertiser/Client: GOOGLE
Product/Service: DISPLAY ADVERTISING
Entrant Company: Fi New York, USA
DM/Advertising Agency: Fi New York, USA
2nd DM/Advertising Agency: GOOGLE New York, USA

(Fantasy interactive)
Johannes Leonardo ()
(Grow Interactive)
(Google)

Brief Explanation
We have designed and developed a sleek, interactive website to display Google ad technologies that balances the original ads.

The creators of some of the most successful and groundbreaking campaigns from four global brands agreed to participate in the project for Alka-Seltzer, Avis, Coca-Cola and Volvo.